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New Product Launch Goes Swimmingly

Company Name: Fyfe Smokery
Company Contact: Peter Murphy
Sector: Retail

Dunfermline-based fishmonger launches new website to deliver luxurious fish boxes directly to households in Fife.

Reacting to the way people shop and purchase goods – particularly fish – and that the consumer wants and needs convenience, Fyfe Smokery has launched a new website to deliver luxurious fish boxes.

Fyfe Smokery piloted the fish boxes last year, which include freshly caught fish, recipe cards and all the ingredients needed to make a healthy, delicious evening meal for four. Following its initial success, it has had help from Business Gateway Fife’s Expert Help Programme, to develop its website to support the online sale of its fish boxes, as well as enhance it social media presence and ongoing strategy.

Peter Murphy is the Director and driving force behind Fyfe Smokery. He said:

“I’ve been working with Florizel Media to consider ways to make the most of our fish boxes by promoting through social media platforms including Facebook and Twitter. As a shop, we get a decent amount of traffic and interest, so it’s how we build on that to further promote our new product.”

Business Gateway Fife also referred Fyfe Smokery to a food technologist specialist at Queen Margaret University in Edinburgh to look at other processes within the business, whilst the Dunfermline-based business also hopes to work in partnership with other Fife-based food businesses as it develops the fish box concept further.

The forward trajectory of the project is impressive. By the end of its first year, the aim is to be selling 65 boxes a day, and it will also require another member of staff to help manage the sale of the product.

Business Gateway Fife’s Expert Help Programme is designed to support businesses looking to grow and develop their business by increasing their turnover in the next three years. Businesses can access fully or partly funded consultancy support from a specialist who provides tailored, expert advice in order to develop strategies in selected business disciplines. For more information, please call us on: 01592 858333 or email